Dreamforce thoughts – Salesforce No Software?
At the Dreamforce, everywhere you looked, there was the ubiquitous “No Software” logo. It was even embodied in SaaSy the Salesforce mascot who was frequently on stage with Benioff. I found it quite illuminating that so many of the sessions I went to were about Building applications with Apex, Salesforce’s Java-like programming language, and the new Visualforce presentation language, akin to java server pages. There was code everywhere. Even at the Monday Night Sites competition where contestants had 2 hours to build the coolest Salesforce sites page they could. Boy, it sure looked like we were all programming. Hmmmm…. I use an IDE to write code like software, there’s objects, classes, and simple inheritance like software, it even has bugs like software! Smells a lot like software to me. I think software engineers are safe.
What it should say, but this would be problematic for their sales, is no IT. That’s what Salesforce really enables – no IT infrastructure, at least in the traditional sense. No application servers, no databases, no backups, no security auditors. Host your business email and calendars on Google domains and no Microsoft Exchange. I assure you Redmond is damn worried.
So, here’s my new suggested Salesforce logo. What do you say Marc?